Reusable coffee cup with a contactless chip will help fight plastic pollution

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Ten years ago, the Mail launched a trailblazing campaign to rid Britain of the scourge of plastic supermarket bags — prompted by a heartrending, shaming picture of an endangered turtle entangled in one, which was used on the front page.

The success of our Banish The Bags initiative has been nothing short of phenomenal.   

Now, in a landmark series that could have just as big an impact as that front page a decade ago, we’re here to assure you that you really can make a difference — and your actions can help save our beautiful world and its animals. 

The Mail’s Turn The Tide On Plastic campaign isn’t intended to make you feel guilty about plastic you depend on. Instead, this series will guide you through small daily steps you can take — with little expense or effort — to make dramatic inroads into reducing the amount of plastic you use.   

Even simply changing one habit — such as using the reusable coffee cup we’re giving away today, instead of a throwaway cup — will help decrease the demand for new plastics. If every Daily Mail reader uses their cup just once a day in place of a takeaway cup, millions of plastic-lined paper cups will be saved from landfill in a year.

It’s simple maths. Use a plastic bag twice and you halve your plastic footprint. Buy one bar of soap and you may spare the planet two or even three pump-action hand wash bottles. Inspire someone else and the impact is doubled.

We’ll tell you how to double your recycling efficiency overnight, banish plastic from your kitchen and dodge food packaging. Better yet, you can even shop to save the planet with gorgeous — and reusable — plastic alternatives.

It’s never too late to start… 



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