Boots set to take its famous No7 make-up brand to China as it signs deal with e-commerce giant Alibaba
High Street beauty chain Boots is set to take its famous No7 make-up brand overseas to Chinese shoppers.
Boots parent Walgreens Boots Alliance has signed a deal with Chinese e-commerce giant Alibaba to sell its brands amid soaring demand for international brands in China.
It will see Boots sell a number of its most popular brands including No7, which was first launched by the retailer back in 1935, as a selection of 11 skincare products.
Going to China: No7 is Boot’s famous make-up brand
It now consists of a vast range of make-up, in addition to body products and both men’s and women’s skincare.
Sales of skincare products hit £21billion in China last year with purchases of make-up reaching £3.8billion.