She shocked her fans with her one stone weight loss in 28 days after giving birth to her son just two months ago in September.
And Amy Childs decidedly overhauled her looks with a glamorous makeover which she debuted after she left a photo shoot with her stylist on Thursday.
The beauty conscious star, 28, ditched her brunette tresses when she opted for striking blonde highlights.
What a woman! Amy Childs debuted her glamorous blonde makeover as she stepped out after shocking fans with her one STONE weight loss in 28 days two months after giving birth
Amy elevated her height when she sashayed across the car park in her seasonal boots with vertiginous heels.
The mother-of-two proudly showed off her post-baby body in her loose-fitted leopard print blouse and skintight leggings after losing one stone in weight.
Amy caused a stir on social media when she shared a comparison snap showcasing her one stone weight loss and the secrets to shedding the pounds in 28 days.
Dramatically different: The beauty conscious star, 28, ditched her brunette tresses when she opted for striking blonde highlights (R)
Sensational style: The mother-of-two proudly showed off her post-baby body in her loose-fitted leopard print blouse and skintight leggings after losing one stone in weight
She had written: ‘Can you believe the difference here is just a month?? I’ve managed 14 pound in ONLY 28 days.
‘I’ve gone from being constantly exhausted, feeling bloated and really frumpy to full of energy again, back in my pre baby jeans and just all round healthier. @skinnycoffeeclub is just what I needed! #ad.’
Fans rushed to social media to hit out at the star with scathing comments about the ‘unhealthy lifestyle’ in the comments section.
Couple goals: The beauty conscious star decidedly overhauled her looks with a glamorous makeover which she debuted after she left a photo shoot with her stylist
They wrote: ‘So bad that someone who many girls look Upto is promoting such an unhealthy lifestyle!! Coffee does not make you skinny! All it does is give you the shits which dehydrates you!! All that’s needed is a balanced diet and exercise! Maybe promoting that instead of cashing in on a #ad.’
‘Come on! You’re better than this….. Don’t just take the money & post about this c***! Surely you’ve got an agent who should be advising you – NOT a good example of ‘celebrity’ responsibility.’
‘Shame on you for posting this Amy. Think before you post and the harm you may cause to today’s society. Imagine your daughter grown up and reading this and drinking coffee to lose an unhealthy amount of weight in a month. How would that make you feel seeing her do that to herself?’
What a difference: Amy caused a stir on social media when she shared a comparison snap showcasing her one stone weight loss and the secrets to shedding the pounds in 28 days
‘It’s not impossible to lose a stone in a month i’ve done it but not with this nonsense that celebs are feeding you. All these supplements are is a mixture of laxatives that help you shit more. It has nothing to do with healthy eating and exercise. I’m quire disappointed that so many celebs are promoting this crap.’
However, a number of fans rushed to Amy’s defence as they praised the star for looking ‘fantastic’ and ‘amazing’.
‘Amy you don’t need to lose owt hun your beautiful,’ one fan wrote leading the troops.
‘You’re better than this!’ The secret behind her figure didn’t sit well with fans, who left raging comments slamming her for using her celeb status to promote an unhealthy lifestyle
‘Amazing hunni,’ another remarked. ‘You look fantastic Amy.’
A spokesperson for Amy responded to the claims: ‘Amy has been eating a healthy meal plan with Skinny Coffee.
‘She has lost weight, has lots of energy and feels great. It’s impossible for everyone to be positive about certain stories but this has really worked for Amy.’
It has been two months since Amy gave birth to her baby boy who she shares with boyfriend Ritchie.
The reality star confirmed the news she was expecting her second child in April — months after welcoming her daughter Polly with ex-boyfriend Bradley Wright.
Amy gave fans an insight into her relationship with the father of her newborn and she told OK! magazine despite being in love they are in no rush to marry.
Of her surprise pregnancy, she said: ‘We did speak about it, but we didn’t think it would happen so quickly. We’re both really excited about it now though.’
Amy got excited over the close age gap between her two children as she enthused about becoming a mother for the second time.
She said: ‘I absolutely love being a mum! I would never have thought I’d have two so close together – I’m crazy… it will only be 16 or 17 months since I gave birth to Polly.’
‘You are beautiful’: However, a number of fans rushed to Amy’s defence as they praised the star for looking ‘fantastic’ and ‘amazing’