Asos shoppers ‘fuming’ as online fashion retailer axes its A-list loyalty scheme – but you could be due a £10 voucher to soften the blow
- Asos to scrap its popular A-List reward scheme, prompting shopper outrage
- A-List will end on 24 October as the firm seeks new ways to reward customers
- Existing members will receive a £10 voucher as compensation
Online fashion firm Asos has swung the axe on its popular ‘A-list’ reward scheme, triggering outrage from furious shoppers.
The loyalty scheme, through which Asos users can collect points to get money off their next haul, will come to an end next month on 24 October.
The firm broke the news in an email to members on Monday and disappointed shoppers immediately took to social media website Twitter to vent their frustration.
‘Fuming’: Asos A-list fans expressed their disappointment on Twitter
Asos emailed members on Monday to let them know that the scheme was ending next month
One fan said she was ‘absolutely fuming’ that Asos had scrapped the scheme ‘with no replacement’ and another said she would boycott the popular retailer altogether.
Asos, which was founded in 2000 and has a market value of nearly £5billion – more than M&S – said it culled A-list because it was seeking ‘even better ways’ to reward customers.
It has offered existing members of the scheme a £10 gift voucher as compensation and says it will honour all previously accrued points too.
The £10 voucher will be credited to customers’ accounts on 24 October, Asos said.
However, some customers may be unaware that they are due a voucher as they could have been automatically enrolled when they signed up for another Asos service, such as its £10 next-day premier delivery.
Asos shares slipped more than two per cent on Monday, but rose 2 per cent today.
Asos shares slipped 136 points on Monday, but regained some ground on Tuesday
Asos launched A-list in 2016, promising loyal shoppers access to exclusive offers as well as a £5 voucher for every £100 spent.
Shoppers could also collect points to access various ‘A-list levels’, which each offered additional rewards like double points, birthday discounts and free next-day delivery.
The more points they accrued, the higher they would climb. A customer needed 3,000 points to qualify for level 3, where rewards included triple points and early access to sales.
Asos has a market capitalisation of nearly £5bn, valuing it higher than M&S